David Fehlberg

Global Head of Branding & Design @Sartorius

Düsseldorf, DE
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Mar 2021 — Present

Global Head of Branding & Design @Sartorius

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DE

Global lead for Sartorius Master Brand incl. Product Design and UI/UX with direct report to CEO1) Internal Brand Engagement: Created dedicated Brandspace experience center > 2500 employees engaged. PionieringVirtual Brandspace created for virtual trainings to engage employees in the new work remote context. 2) Brand & Product Design Global UI/UX lead for Brandconsistency. Ensuring Brandfit in Product development process.Created and launched a Designsystem, Developed new Product design principles for hardware and software.3) Created, launched and running a truly global KPI driven Brandcampaign Ensures Brandconsistency in all digital channels.Launched global continuous brand health tracking.International Team Lead Americas, EMEA, APAC of a fantastic Branding & Design team with very good eNPS scoresDirect Report to CEO

EDUCATION

1993

Heinrich Heine Highschool (Gymnasium)

High School

1997 — 1998

University of Edinburgh Business School

Bachelor’s Degree, Business Administration and Management, Psychology, Marketing

1996 — 2001

University of Münster

Master’s Degree, Business Administration, Marketing, International Marketing, B2B Marketing, Controlling, Int. Mgmt

SKILLS

Community BuildingOperative Marketing in CountryCommunication Migration From Sell to TellCustomer Insight360 CampaignsSales PromotionB2b MarketingSustainability CommunicationGlobal MarketingInventor of Community Stars ProgramCategory ManagementDigital MarketingBrandingMarketing CommunicationsAdvertising AgencyMarketing Campaigns Joint Business Plans with Global a Brand SupplierCannes Silver Lion Winner 2016 (Client)Pricing StrategyBrand Positioning StrategiesJoint MarketingCampaign Development for >25 Markets

ABOUT DAVID FEHLBERG

International experienced leader in Marketing within the B2B / B2C industry with…

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