David Evans
Digital Marketing Manager @Era Home Security
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WORK HISTORY
Digital Marketing Manager @Era Home Security
Wolverhampton, GB
ERA Home Security are part of Quanex. ERA are one of the most experience and longstanding suppliers of mechanical security in the UK, with over 185 years in the industry. As Digital Marketing Manager, my role is to lead the business’ digital strategy, evolving our online presence and helping to increase revenue in our B2B and B2C activities. Roles and Responsibilities:• Creating and implementing a digital marketing strategy across the business which promotes our B2B and B2C businesses with it’s own unique personalities and customer segments• Creating content which promotes ERA Home Security as a technical lead in our industry. This includes working with colleagues across the business to identify content opportunities and assist them with their own copywriting• Being the lead on any digital implementations throughout the business. This includes digital marketing technologies, and project managing a transition of three key websites into one multi-level e-commerce online store.• Working with the Digital Marketing Executive to evolve our digital marketing activity, delegating tasks and providing coaching to help their digital marketing knowledge and grow their role• Managing and developing our social media strategy and using our channels to provide engaging content, create conversations and offering customer service support to our audience, whilst helping to retain current and attract new users to our channels. This also includes creating strategies for the future direction of our digital output• Liaising and managing the relationship with external agencies such as PPC and PR to create and evolve content which engages with our customer personas• Using Adobe software such as Photoshop, After Affects and Illustrator to create engaging artwork and animations for our digital output, including our website and social media channels
EDUCATION
University of Wolverhampton
Media and Communications Studies. Degree 2:1, Media
St Peter’s Collegiate Academy
A-Level
ABOUT DAVID EVANS
With over a decade of experience in digital marketing, I specialise in crafting forward-thinking digital strategies that drive meaningful results. My work has supported award-winning digital platforms across industries including housing, manufacturing, and sports—each requiring tailored, evolving approaches.Being present online isn\'t enough. It’s about defining why your brand deserves attention—and ensuring that message is delivered with clarity, creativity, and consistency. I thrive on helping businesses uncover their unique voice and build digital experiences that genuinely stand out.In a fast-moving digital landscape, where platforms shift and audience expectations rise, I help brands develop smart, adaptive strategies that not only showcase their strengths but also attract and retain loyal customers.
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