David Doulton
Executive Branch Manager @Graf Australia
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WORK HISTORY
Executive Branch Manager @Graf Australia
Perth, WA, US
Leading national sales operations and product enablement across WA, QLD, and SA sales offices, focused on improving commercial performance, building scalable structures, and driving continued business growth.Driving efficiency across the quote-to-order process, strengthening internal sales capability, and enabling external teams to maximise time in market and revenue generation.Commercial Leadership & Sales Operations* Improving sales performance through stronger internal structures, systems, and support* Reducing friction across quoting, order processing, and internal communication* Supporting external sales teams to improve conversion and productivityStructure & Capability Development* Designed and implemented a state-based internal sales model* Supporting onboarding, training, and development across multiple states* Successfully added the Sales Traineeship program for B2B Sales* Building systems to reduce reliance on individuals and improve consistencyProduct Commercialisation* Ensuring products are commercially ready and aligned to market demand* Linking sales, technical, and marketing functions to support adoption* Supporting product launches through internal enablement and feedbackDriving the evolution of GRAF Australasia’s sales and operational structure from a reactive, individual-reliant model to a coordinated, scalable system that supports sustained growth, improved efficiency, and stronger commercial outcomes.
EDUCATION
Murray Mallie Training Organisation
Cert III Warhousing & Distribution, Logistics, Materials, and Supply Chain Management
Perth Bible College
Diploma of Ministry, Christian Studies
Australian Institute of Management
Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services
Tuart College
Year 12, Year 12
MPA Skills
Plumbing, Plumbing Technology/Plumber
Applied Education (Perth)
Certificate IV - Accounting & Bookkeeping, Accounting and Business/Management
Aveling
Construction white card, Construction white card
Murray Mallie Training Organisation
Cert II Warehousing & Distribution, Logistics, Materials, and Supply Chain Management
Academy of Radio
Cert III radio Broadcasting, Radio and Television
Applied Education (Perth)
Diploma of Business, Business/Commerce, General
SKILLS
ABOUT DAVID DOULTON
I am a commercially focused leader with experience across the industrial, residential, construction, and building sectors, specialising in building scalable sales and operational structures that support sustained growth.My approach is centred on aligning people, process, and product to improve performance and remove inefficiencies that limit commercial outcomes. I have a strong track record of translating strategy into practical execution, developing internal capability, and creating systems that reduce reliance on individuals and enable teams to operate consistently at a high level.In my current role with GRAF Australia, I operate across multiple states, leading the development of branch leaders through national sales operations and product enablement. This includes designing internal sales structures, leading regions, improving sales support and conversion efficiency, and ensuring products are commercially ready and positioned effectively in the market.I work closely across sales, technical, operations, accounts, and marketing functions to ensure alignment between market demand, product offering, and execution capability, contributing to improved revenue performance and scalable growth.I am known for being pragmatic, outcome-driven, and steady under pressure, with a leadership style that balances accountability with support, and structure with adaptability.My long-term objective is to step into a General Manager role, leading national sales and commercial operations. Continuing to build high-performing teams and structures that drive sustainable business growth.
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