David Donaghy

Head of Brand & Marketing @Riot Labs

Milton Keynes, GB

Leading a team of thinkers and doers for a design focused smoking cessation company, with sustainability, green technology and purpose at the heart.• The creative driving force for the business, constantly breaking creative boundaries. • Build, lead, and review the work of the creative team in the production of all web, print, and digital marketing collateral. • Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology. • Coordinate the marketing and sales departments in developing marketing plans, analysing results, and identifying opportunities. • Monitor and review the work of the marketing team ensuring campaigns are well planned, carried out and reported on, brand messaging is consistent across all platforms and workloads are stable. • Develop marketing strategies that translate marketing objectives across business units into clear and motivating creative campaigns. • Analyse brand tracking, market trends, consumer need, and the competitive landscape. • Meet budget standards by forecasting and managing expenses. • Work with our retained marketing agency to identify opportunities to reach new market segments and expand market share.

University of Lincoln

Bachelor's degree, Graphic Design