David Cameron
Chief Product Officer @Channel 4
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WORK HISTORY
Chief Product Officer @Channel 4
GB
Overall responsibility of All 4, Digital platform for all of Channel 4’s programme output – the most comprehensive entertainment offering available as a free direct to consumer TV platform in the UK • Exec Responsibility for All 4 Distribution Strategy to deliver maximum consumer reach in the TV ecosystem • Building the Channel 4 international Distribution business outside of the UK – with particular focus on the US • Commercial responsibility for the revenues associated with All 4+ product membership which I have grown from zero to multiple-digit millions revenue and profit • Commercial responsibility for growing ex-UK revenues across C4 and GSN international to significant revenue targets • Championing customer experience across the All 4 service; growing it to in excess of 25m registered users in the UK in 2020 and 50% growth in All 4 Views since 2020 - the Board Level Success KPI. • Responsibility for Channel 4 product group which comprises Merchandising, Growth, Product Management Digital Marketing & Technology teams • Leadership responsibility for multi-supplier development arm (c.200) across Accenture Digital, Accedo & other technology partners in conjunction with in-house Technology teams • Driving strategic partner relationships with key PSB partners in the UK (BBC, ITV, Digital UK, YouView) • C4 Board Advisor to Spirit Studios – a C4 Indie Growth Fund business • Exec Sponsor of 4Purple; Channel 4 network for disabled staff
EDUCATION
The Campion School, Hornchurch
4 A-Levels, Maths, Physics, Chemistry, General Studies
University of Manchester
B.Eng (Hons), Aeronautical Engineering
ABOUT DAVID CAMERON
An experienced TV Streaming Exec & Product Leader with significant experience of delivering complex mass-market customer facing products and commercial propositions. Responsible for multi-innovative products, I design and implement strategy, lead partnerships, motivate teams and love putting products in the hands of customers enjoying seeing how they delight, use and feedback about them. Major Achievements: leading and influencing a team of 200+ across core product design, development and delivery | Delivering industry acclaimed Sky Q product creating a real step forward in the pay TV market | Responsible for product innovation across the Sky+ platform | Design, development and launch of Catch Up TV on Sky | Design and delivery of the Sky+ and Sky Go applications | Delivered all Interactive red button services on the Sky platform | Directly responsibility for Product and Project delivery within Sky Sports Digital arm | Design and delivery of all Interactive red button services across the Sky platform | Extensive press acclaim for new products Key Skills: Product Development | Product Roadmap & Strategy | Business & Partner Management | Operational Management | Program & Project Management | Stakeholder | Leadership | Communication Skills | Innovation
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