David Poole

Staff VP, Consumer Experience @Anthem, Inc

Woodland Hills, CA, US

Leads a team of cross-functional experts responsible for driving Anthem, Inc.’s consumer centric strategy. I have been at the forefront of Anthem’s efforts to craft a multi-year strategy that will transform the company to becoming more consumer-centric. To generate momentum for consumer centric efforts, my team has built a portfolio of projects to demonstrate the benefits of focusing on consumers. Examples include pilots around improving the new and renewing member experience, adding options for members to make their premium payments and making it easier to find a doctor. Also, recognizing the important role of culture and change management in the company’s transformation, my team has launched a slate of initiatives to drive internal awareness, education, and engagement. By partnering closely with key stakeholders, the team has been able to shift operating practices, such as job competency descriptions and incentive programs, to more closely align with a consumer orientation.

University of Southern California

Bachelor’s Degree, Accounting and Finance

Southwestern Law School

Juris Doctor (J.D.), Law