Dave Lancaster
Head of Online Content Social Media Manager @Cinemas Online
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WORK HISTORY
Head of Online Content Social Media Manager @Cinemas Online
Manchester, GB
As the head of all online content for the Cinemas Online group, I am in charge of maintaining over 100 individual cinema websites in the UK - both chains and independents - as well as a central homepage site.Putting my university Arts degree in Film & Writing to good use, I do everything from penning film reviews (attracting the attention and endorsement of an Oscar nominated filmmaker) and managing social media to training cinema sta on how to use a content management system that I co-designed for their sites.Developing and maintaining positive relations with film studios (Paramount, Universal, 20th Century Fox, Warner Brothers, StudioCanal, Lionsgate, Sony, Disney etc), home entertainment distributors, PR agencies and advertisers is an essential aspect of my work.Achievements include (but are not limited to):• Migrating 100+ customer-facing cinema websites over to new templates I helped design• Management of weekly email cinema showtimes newsletters sent out to hundreds of thousands of subscribers. E-shot tasks include content population, securing promotions, tracking success and managing customer data• A public endorsement for my film reviews by Oscar nominated Monty Python co-creator Terry Gilliam following my analysis of his film The Zero Theorem• Creation of news articles, features, competitions, blogs and social posts• Monitoring site functionality, customer tickets and development with multi-national teams• Working with cinema managers and film studio industry contacts to push new releases• Analysing industry trends to maximise audience impact and retention• Training cinema sta on the usage and features of our bespoke content management system• Working alongside businesses to customise their cinema websites with promotions, social networking, navigation changes and template amendments• Implementing network-wide advertising campaigns plus statistical reports• Building new & strengthening existing relations (internal & external)
EDUCATION
Bacup and Rawtenstall Grammar School 6th Form College
A-Levels: Media (A), English (C), Sociology (B), General Studies (B). AS-Level: Psychology (B), English Language and Literature, General
The University of Bolton
Bachelor's Degree, Film Studies and Writing for Stage, Screen and Radio
SKILLS
ABOUT DAVE LANCASTER
ABOUT ME I’m passionate about creating content that cuts through.As Marketing and Communications Manager for Shopblocks, I’m crafting impactful strategies to amplify brand presence, drive customer engagement, and empower businesses with tailored, flexible e-commerce solutions.At SD Worx, I drove full-funnel marketing campaigns that generated lucrative leads, from thought leadership webinars and events to securing case studies with household names and winning industry awards. In the highly regulated world of payroll and HR, I always found the human angle that delivered real ROI.At Brother International Europe, I worked across 29 countries, creating on-brand marketing collateral and campaigns tailored to the nuances of local markets.As a film critic, I’ve been personally endorsed by Oscar-nominated director & Monty Python legend Terry Gilliam.As a freelancer, I’ve helped global brands expand into new territories and launch new products.Turning my passion for writing and storytelling into a profession has been my greatest achievement - and I’m just getting started!MY EXPERIENCE My first job was in journalism, writing daily news and features under tight deadlines.Next, I founded my own content company and landed my dream contract: managing content for 100+ cinema websites and their weekly newsletters. I co-designed a new UX-focused site template, tested it, and boosted network-wide ad revenue. I was also the in-house film critic.Hungry for corporate/B2B experience, I joined Brother International to deliver a full range of marketing assets (webpages, videos, whitepapers, presentations, etc.) supporting business solutions and product launches. I also led content and social campaigns across Europe, defined the YouTube strategy, and delivered lead-gen campaigns via LinkedIn and Hybris email platforms.At SD Worx, I standardised my successful UK marketing initiatives across Europe. My campaigns spanned sales enablement, SEO, PR, live events, thought leadership, expert webinars, awards recognition, AI tools, and more - always working closely with sales, implementation teams, and global partners to deliver results. Now, as Marketing and Communications Manager for Shopblocks, I’m shaping the brand and driving engagement to position Shopblocks as a leader in B2B e-commerce. From strategy development to multi-channel execution, I’m amplifying our presence and delivering measurable impact in this exciting, dynamic space.Want to know more? Let\'s talk!
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