Dave J.
E-commerce & Marketing Manager @Patrol Base Limited
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WORK HISTORY
E-commerce & Marketing Manager @Patrol Base Limited
Leading the e-commerce and Marketing team at the UKs fastest growing and leading Air-soft retailer in the UK
SKILLS
ABOUT DAVE J.
An accomplished Leader, with extensive experience in eCommerce digital retail, Customer Experience, marketing, product development and change management. My career spans over 35 years in eCommerce retail, with roles ranging from IT Operations, eCommerce Development, Product Management, Change & Business Transformation, IT Consultancy, Digital Customer Experience and Head of eCommerce. Being part of the N Brown senior leadership team I was responsible for the group\'s digital strategy and roadmap, acting as the group’s digital product evangelist and I played a pivotal role in the marketing digital transformation through building capabilities, improving the customer experience and leading change.During this time my achievements have included an increase in online business penetration from 4% to over 80%; increasing customer satisfaction to 85.7%, bringing it within the top 3 retail companies in the UK, and reaching an industry-busting above-average conversion rate of 4-6% of new customers and up to 16% for existing customers. I have also achieved a £1.2m annual reduction in Google Shopping costs.At LSE Retail Group (later rebranding as ValueLights) I restructured the IT Department implementing best practice and recruited and managed the development team and was responsible for IT Strategy. This role transitioned into a Head of Customer role where I implemented a new customer dashboard for the leadership team allowing the company to use data to drive improvements to the customer experience and change the culture of the business to be customer focused. As Head of eCommerce at ValueLights I was part of the senior management team building the ValueLights brand across Web CX and Dev, Paid search, SEO, affiliates, Social and CRM. During my time at Best4Flooring I introduced more commerciality into the team, Implemented Hyva to the Magento website improving UX and CWV and migrated to Klaviyo from DotDigital creating better segmentation to drive email campaigns and automated sample sale follow up emails. I am very business minded and commercially astute, with excellent financial acumen and well-developed knowledge of effective budget management and supplier negotiation to minimise costs, introduce efficiencies and ensure best value. I am also totally committed to putting the customer at the heart of everything that is done, and have a genuine passion for using complex research, data analytics and technical innovation to create the ultimate customer experience and bring about business transformation to deliver excellent bottom line results.
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