Dave Cartwright
Senior Marketing Manager @Bigsteelbox
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WORK HISTORY
Senior Marketing Manager @Bigsteelbox
Kelowna, BC, CA
I lead the formation of a cross-departmental Customer Insights Team focused on deeply understanding our customers and prospects, identifying unmet needs, and proactively addressing the real pain points that drive decision-making, growth, and satisfaction.> I’ve developed a 2-year marketing strategy that sets a clear direction for long-term growth, followed by a detailed tactical marketing plan that translates that strategy into priorities, initiatives, and execution.> This work is designed to move BigSteelBox from short-term, promotion-led marketing toward an attraction-based approach, building trust, clarity, and relevance so customers choose us because we solve real problems, not just because we’re offering a deal, positioning the brand for sustained growth and long-term category leadership.
ABOUT DAVE CARTWRIGHT
I’m a strategic business leader with 25+ years of experience shaping and executing marketing, brand, and communications strategies that support long-term business goals. My work focuses on aligning marketing with enterprise strategy so organizations create real, measurable value for their customers.I’ve worked across renewable energy, non-profit, retail, environmental, and technology sectors, which has shaped a pragmatic, adaptable approach to growth and problem-solving. I’m deeply customer-led, starting with the lived customer experience and designing strategies that address real pain points. From strategy through execution, I help organizations clarify their value, differentiate in competitive markets, and turn insight into action.
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