Dave Setton

Digital Analyst @Hydro One

Toronto, ON, CA

Unified insights: Built a quantitative‑qualitative reporting model by merging Google Analytics and Qualtrics via SQL, enabling teams to tie UX changes to customer sentiment and driving a 26% CSAT lift across redesigned pages.• Channel optimization: Led multi‑channel performance analysis that drove a 15% increase in organic traffic and a 95% lift in ranking keywords YoY, improving program discoverability and reducing reliance on paid media.• Executive reporting: Designs enterprise dashboards that unified KPIs and accelerated decision‑making, contributing to an 11% YoY increase in web engagement and strengthening digital performance governance.• Program acquisition: Serve as digital analytics lead for MyEnergy Rewards, optimizing the enrollment funnel and supporting the onboarding of households in eight months.• Strategy & benchmarking: Apply industry benchmarks and behavioral analytics to guide UX priorities, improving digital usability and helping Hydro One achieve #1 in Canada and #7 in North America in the 2025 E Source Website Benchmarking.• Cost savings: Optimized the Contact page for 1.5M customers, reducing contact‑centre clicks by 39% YoY and lowering unnecessary call volume through improved self‑serve pathways.

Ryerson University

B. A. Media Production, RTA School of Media, Digital Communication and Media/Multimedia

Iroquois Ridge High School

Ontario Secondary School Diploma, 2015