Dave Brooks
Director of Marketing @Billyard Insurance Group Inc.
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WORK HISTORY
Director of Marketing @Billyard Insurance Group Inc.
ON, CA
Building Canada\'s most recognizable independent insurance brokerage brand:Head of Marketing at Billyard Insurance Group (BIG), one of Canada’s fastest-growing and most awarded insurance brokerages, recognized for leadership in digital innovation and brokerage scale.Lead BIG’s end-to-end growth and marketing engine across:Lead generation & acquisition strategy (SEO, GEO, AEO, PPC, multi-channel performance marketing)Digital ecosystem ownership (website strategy, UX, conversion optimization, and platform development)Marketing technology & broker platform design (systems, infrastructure, and tools enabling scalable growth across 80+ branches)Retention & lifecycle marketing (email, customer engagement, and long-term value programs)Brand strategy & positioning (national brand development and market differentiation)Content & social media strategy (thought leadership, distribution, and engagement systems)Broker and branch recruitment & enablement marketing (attracting and supporting entrepreneurial insurance professionals across Canada)Build and lead a unified growth engine across performance marketing, technology, and brand to accelerate brokerage scale and broker success across Canada.This integrated marketing model has contributed to BIG’s recognition as one of Canada’s fastest-growing brokerages and a leader in digital transformation within the insurance
SKILLS
ABOUT DAVE BROOKS
I lead marketing and growth at Billyard Insurance Group (BIG), one of Canada’s fastest-growing insurance brokerages, focused on helping brokers scale their business, income, and long-term careers.At BIG, I’m responsible for national brand strategy, marketing technology, and digital growth across 80+ branches. My focus is simple: connect brand, lead generation, and broker enablement to create real, measurable growth for the people in our network.We work with entrepreneurial insurance brokers who want more—more control over their business, stronger marketing support, and a model built for scale. Through centralized digital programs, performance marketing, and a growing national brand, we help brokers grow faster than they could on their own.Before joining BIG, I spent time at TELUS and Manulife, where I worked across channel strategy, small business marketing, digital experience, and analytics. That experience shaped how I think about the intersection of brand, data, and customer experience—and how to apply it in a brokerage environment.I’m particularly interested in the future of insurance distribution, including AI-driven underwriting, digital acquisition, and how independent brokers can compete and win in an increasingly tech-enabled market.If you’re an insurance broker thinking about how to grow your book, improve your marketing, or explore a different model, I’m always open to a conversation.
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