Andy Mitchell
Head of Membership Marketing @Royal Horticultural Society
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WORK HISTORY
Head of Membership Marketing @Royal Horticultural Society
Manage the full marketing mix to acquire and retain both Garden & Digital RHS members
EDUCATION
Lancaster University
2.1 BSc, Marketing Management
SKILLS
ABOUT ANDY MITCHELL
I am a data-obsessed Marketeer with over 15 years’ experience setting up, transforming and optimising CRM programmes across the Gaming & Telco Industries. Throughout my career at Sky, Now TV & Gala Coral I have worked across the full customer lifecycle developing personalised, automated and multi-channel CRM programmes that drive retention, lifetime value and reactivation KPIs. Strengths: Results driven, customer focussed, experienced with Martech, setting strategy to deliver business objectives, gaining insight from data, budget management, relationship building & stakeholder management Career Achievements• Created & delivered Sky VIP’s automated comms programme increasing the volume of active app users by 10%• Launched NOW TV’s behaviour triggered CRM programme increasing content engagement and free trial conversion by 5ppts.• Redesigned Sky’s Winback strategy enabling 20% increase in contacts and 15% increase in reinstates.
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