Daryna Rodriguez
Marketing Manager @Mercanis
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WORK HISTORY
Marketing Manager @Mercanis
Berlin, DE
EDUCATION
Hamburg University of Applied Sciences
Bachelor of Applied Science (B.A.Sc.), Information Engineering
Grammar School "Perspective"
High school diploma, Communication, Journalism, and Related Programs
National Technical University of Ukraine 'Kyiv Polytechnic Institute'
bachelor, Publishing and editing
IU International University of Applied Sciences
Bachelor of Applied Science - BASc, Applied Psychology
ABOUT DARYNA RODRIGUEZ
Back in 2011, I started my first official job as a Web Manager for a Danish ITSM company, and that\'s when I fell in love with marketing. Since then, I’ve worn many hats (and built many teams), diving deep into B2B SaaS growth, demand generation, and product marketing across the tech field.Over the years, I’ve worked across DACH, US, UK, LATAM, and CIS markets, scaling brands and leading marketing teams from the ground up. I’ve built and managed in-house teams of 12, executed SEO, ASO, and PPC strategies that 4x-ed SQLs, and helped increase average deal value X3. I also had the unique challenge of relocating and sustaining operations during the invasion of Ukraine, ensuring my team’s stability and even securing Google for Startups funding during that time.I thrive on data-driven storytelling, marketing automation, and smart, scalable strategies that help brands grow. I love working with startups and SMBs, turning complex challenges into clear, actionable solutions.Beyond marketing, I’m passionate about travel, writing, and volunteering—whether it’s working on a tortoise conservation project in the Galápagos or supporting Ukrainian refugees in Berlin. I also happen to be a proud mom to a 16-month-old daughter, two tortoises, and a wonderful husband who keeps life exciting.Let’s connect and talk marketing, growth, or how to scale your B2B SaaS business!
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