Darrin Salberg
Marketing Manager @Sorinex Exercise Equipment, Inc
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WORK HISTORY
Marketing Manager @Sorinex Exercise Equipment, Inc
Columbia, SC, US
Developed and managed B2B / B2C CRM with Klaviyo.Targeted Email Campaigns resulting in a 70% open rate average, 5% conversion rate, 23% increased revenue and 3x audience growth in 2021.Managed the rebranding and started the e-commerce team of sorinex.com. Increased yearly revenue 10x.Created presentation leading to the largest fitness contract in history with the U.S. Army ACFT.Helped develop an in-house marketing team that created a brand separation between us and our competitors. Giving us the distinction as the premier brand in the field.Created a 200 page product catalog and teamed up with the Collegiate Strength and Conditioning organization to send with their 25 year anniversary edition to top prospects. Leading Marketing CampaignsNew Product Launch StrategiesEmail Campaigns and Flow Automation using Klaviyo and Mailchimp CRMWork with subject matter expert to write copy and design layout for Catalogs, Spec Sheets, and Presentations.Social Media StrategyBranding and MessagingLeading E-Commerce Team and StrategiesSales SupportCreating and Tracking Marketing Budget
EDUCATION
Columbia College
Bachelor of Science, Graphic Design and Photography
Columbia College
Bachelor of Science (B.S.), Graphic Design / Photography
SKILLS
ABOUT DARRIN SALBERG
As a digital marketing manager with a creative background in graphic design & photography, my cross-functional insight into every step of building marketing campaigns from ideation to performance analysis helped my current employer launch their e-commerce business and 10x their growth in annual revenue. As the marketing team lead of what is now one of the premier businesses in the market, I am helping guide our continued growth through strategic product marketing initiatives, developing buyer personas and running targeted campaigns throughout our customer lifecycle.
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