Darren Beharry
Head of Brand Marketing @Abbeyfield
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WORK HISTORY
Head of Brand Marketing @Abbeyfield
St Albans, GB
Brand strategy: Overall responsibility for the marketing function, brand strategy, reputation and market positioning of four distinct services targeting different customer segments.• Campaigns: led successful marketing campaigns to attract new residents and staff using a mix of traditional print and digital marketing tactics.• Budget management: effectively managed marketing budget, using analytics and a test and learn to maximise ROI and explore new innovative activity.• Performance measurement: developed and implemented key performance indicators (KPIs) to track marketing effectiveness and identify areas for improvement.• Fundraising: currently working with Board Members and CEO on new fundraising strategy. • Leadership: leadership and mentoring of marketing team to achieve company goals.• Key achievement: developed and implemented a rebrand in 2024 to modernise our brand identity and relevance, and ensuring consistency across all touchpoints.
EDUCATION
Solent University
Bachelor's degree, Marketing & Design
University of Bedfordshire
Master of Science - MS, Marketing/Marketing Management, General
ABOUT DARREN BEHARRY
Results-driven senior marketing leader with 20+ years of experience driving successful campaigns across diverse industries. Proven track record in developing and executing innovative digital strategies, brand positioning, and customer acquisition initiatives. Skilled at developing high-performing teams and creative collaboration. Passionate about data-driven insight to deliver measurable business outcomes.
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