Darlene Cossio
Director of Marketing Communications @Goodwill Industries of San Diego County
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WORK HISTORY
Director of Marketing Communications @Goodwill Industries of San Diego County
Manage marketing communications, media relations, brand strategy, market intelligence, insights, and analytics functions.Drive the development of compelling content for multi-channel strategies including direct mail, video, website, search engine marketing (SEM), search engine optimization (SEO), pay per click (PPC), email and social media marketing. Create a strong advertising plan to drive retail and online sales with year over year profitability ($67M).Serve as the organization\'s primary external spokesperson conducting 8 to 10 interviews per month.Manage crisis communications including elevated situations. Careful consideration given to internal and external risk factors.Create and manage speaking opportunities and engagements for myself and other executives. Develop speeches and talking points.Evaluate market dynamics, demographics, and competitive environment to create action plan, metrics, and deadlines.
EDUCATION
University of California, San Diego
Bachelor’s Degree
National University
Master of Science - MS
ABOUT DARLENE COSSIO
As a goal-oriented, results-driven marketing professional, I am skilled at developing and implementing strategic marketing plans that include paid and Google grant advertising for search and social, brand management, public relations, investor or board relations, social media and community relations. I enjoy working with companies to fulfill their marketing goals. I am a data nerd who likes to dig into the analytics to find out what is working and what needs tweaking to improve performance. It is important to use key performance indicators and storytelling to drive traffic, scale for future growth, and build deeper brand relationships. I graduated from UCSD with an undergraduate degree in Communications and from National University with a Masters of Science degree in Marketing. I am a continuous learner who enjoys collaborating in a team environment and across departments. As a leader, I encourage team members to contribute their creativity and meet or exceed company objectives. I enjoy hiking in our beautiful community, family time, reading, and traveling just about anywhere.
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