Darl Alfonso

Head of Market Development @Zetaris

Palo Alto, CA, US
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WORK HISTORY

Jan 2021 — Present

Head of Market Development @Zetaris

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Melbourne, AU

ABOUT DARL ALFONSO

I work in the Market Development Team at Zetaris, where I spend my time with data and AI leaders who are trying to modernise fast without ripping out everything they’ve already invested in.Over the last few years, I’ve had the same conversation many times: a team has a solid stack (warehouses, lakes, ETL, BI, maybe Databricks or Snowflake on one side and SAP/Salesforce on the other), but as soon as real‑time use cases and AI pilots ramp up, the number of tools, pipelines and copies quietly explodes. Delivery slows down, costs creep up, and governance gets harder just when it should matter most.That’s the gap where I help. By bringing a clear, business‑friendly story about what Zetaris is and why it matters- Zetaris is a modern data platform and semantic layer that sits over your existing systems, so you can query data where it already lives instead of endlessly copying it into new platforms- It gives you one trusted view of your key business entities that BI tools and AI agents can share, so you’re not rebuilding definitions and rules in every project- It supports a hybrid model: federated access for speed and flexibility, and selective centralisation only where it truly adds value for cost, performance or specific AI workloads- It includes a smart execution layer that can route work to the most appropriate engines under the hood, helping to control cloud and platform spend as usage grows.Why I believe Zetaris is a platform everyone in data and AI should at least know about- It’s built for the reality most organisations are in: data scattered across clouds, on‑prem systems and SaaS, multiple engines in play, and AI projects that need fast, safe access to all of it- It’s designed so that teams can turn things off over time, like redundant ETL, extra marts, overlapping tools – instead of adding yet another silo- It gives AI initiatives a far better chance of succeeding by making the underlying data clean, connected and governed, without demanding a multi‑year re‑platform first.If you’re leading data, analytics or AI and you’re asking questions like:“How do we keep adding AI use cases without blowing up cost and complexity?” “How do we get a single, trusted view of the business across all these systems?” “How do we simplify, not just re‑platform?”I’m always happy to connect. My role is to listen, share what we’re seeing across other organisations, and, when there’s a clear fit, bring in the right experts to explore how Zetaris could give you more value from the stack you already have.

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Darl Alfonso — Head of Market Development at Zetaris in Palo Alto, CA, US | Unifers