Darina Biriulina
Growth Marketer @Secfix
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WORK HISTORY
Growth Marketer @Secfix
Berlin, DE
Leading data-driven growth strategies across Google Ads, LinkedIn, Meta, YouTube, and XING to drive high-quality B2B leads- Built and launched a new company website, increasing engagement and conversions using Hotjar- Created a full-funnel LinkedIn marketing strategy to boost brand visibility and generate qualified pipeline- Optimized budget allocation across paid channels to maximize ROI and reduce CAC- Leveraged HubSpot, Google Analytics, and GTM to track performance, automate nurturing flows, and improve conversion rates- Collaborated with product, sales, and customer success to align marketing efforts with business objectives- Interviewed customers to create use cases and success stories that built trust and supported demand generation
EDUCATION
Saint Petersburg University of Technology and Design
Master's degree
ABOUT DARINA BIRIULINA
I help B2B SaaS startups grow pipeline and revenue through performance marketing, paid media, and conversion optimization. Growth marketing manager with 4+ years of experience in growth marketing, I build and scale multi-channel strategies across Google Ads, LinkedIn, Meta and SEO. My strength lies in combining creative campaigns with data insights to improve CAC, MQL quality, and funnel conversion rates. Highlights- Helped scale a fintech startup from 10 to customers through paid and organic growth - Turned SEO into a high-revenue channel through technical optimization and content strategy - Built Google Ads into the second most powerful acquisition channel, driving consistent pipeline growth I’ve work closely with sales, product, and customer success to ensure marketing drives real business outcomes – not just clicks.
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