Daria Grimaldi

Senior Product Marketing Manager @Rise Up

Paris, FR

I perform market research to stay ahead of market trends, as well as to develop a competitive positioning, messaging, and differentiation for our products. Based on my market expertise, I advise our product team on mid and long-term product strategy.• I work out Go-to-market strategies for the entire product portfolio and lead numerous squads with multiple stakeholders (product marketing, sales, customer success, partnerships, etc teams) to ensure lead-to revenue success of new launches.• I develop pricing strategies for all products across all geographies, considering local economic and cultural realities.• I unite marketing, product, and sales teams around the value proposition of our products and assure equal messaging across all channels and geographies.

Grenoble Ecole de Management

Master of Business Administration - MBA

Voronezh State University

Bachelor´s degree in International Relations