Daria Germondari
Senior Marketing Executive @Thomson Reuters
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WORK HISTORY
Senior Marketing Executive @Thomson Reuters
I support the marketing strategy for our software portfolio by bringing new products to market, launching US products in the UK, delivering collateral and campaigns, demonstrating the value of the product for internal and external audiences. My role requires me to have strong organisational abilities, excellent oral and written communication skills, collaborative relationships with different teams globally, a good eye for budgets, and the ability to write clear, concise and persuasive prose. Responsibilities • Implementing go-to-market plans to support strategic business objectives within given time frames and to budget• Delivering copy and messaging for marketing collateral including flyers, brochures, emails and newsletters• Creation and management of microsites, landing pages and new product websites • Creation of internal crib sheets about Thomson Reuters products and services • Promoting products and the expertise of senior stakeholders through the creation of white papers • Producing engaging digital content such as product videos, training tutorials, webinars and interviews• Managing social media accounts across a variety of platforms • Ensuring a high editorial standard across all collateral and digital platforms• Organising launch events, roundtable discussions and dinners to generate awareness of new products• Coordinating the promotion of a series of internal webinars to educate stakeholders
EDUCATION
Chartered Institute of Marketing
Professional Diploma in Marketing Level 6
King's College London
BA in United States and Latin American Studies
ABOUT DARIA GERMONDARI
I am the Business Manager at Yogacampus; the education arm of The Life Centre - London\'s oldest and most prestigious yoga studio. I have been in this position for 4 years and in this time have doubled the size of the team and grown our education offering by 50%. I am an ambitious strategist, marketing & communications specialist, and business development professional with twelve years + experience growing businesses large and small. This includes devising business strategies and go-to-market plans, optimising market positioning, executing outreach programmes, managing & developing teams, gate-keeping brand messaging and tone of voice. I have worked in a variety of settings including the not-for-profit sector as well as corporate. In parallel, I am also growing my own holistic offering through yoga tuition and Thai bodywork, combining this offering in my personal time. During my time at Yogacampus I helped identify and align business strengths with market demand by devising and developing new training programmes and courses with leading yoga teachers. Specialities: • Team building, leadership and coaching• Market and positioning strategy• Account Management (Yoga teacher liaison)• Sales and Marketing strategy and execution (including website and social media)• Customer and experience-centric approach• Market research and competitor analysis• Brand culture and heritage• Copy writing (advertising, sales proposals, brochure-ware, user guides etc)• Product marketing• Customer insight, interviews, case studies and testimonials• Third-party marketing and syndication relationships • Thought leadership, white papers
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