Daria B.
Head of Marketing @Shippeo
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WORK HISTORY
Head of Marketing @Shippeo
Strategic Leadership- Spearheaded the execution of a comprehensive product marketing strategy, defining USPs, positioning, ICP, personas, battle cards, sales enablement, etc- Developed a highly effective Go-To-Market (GTM) strategy for established markets (FR/DE) and successful market entry (UK/US/IT)- Drove analyst relations efforts, securing Leader status in Gartner® Magic Quadrant and earning Leader recognition in 10 successive G2 Grid reports. Amplified credibility by integrating French Tech Next40/120 and showcasing over 300 positive reviews on Gartner Peer Insights and G2- Orchestrated team expansion, growing from 3 to up to 12 members in Europe and US, fostering collaboration, and steering growth.2. Campaign Mastery- Achieved an outstanding 27.5x increase in lead generation, all while maintaining a strong ROI focus, culminating in 53% of all net new ARR being marketing-generated- Provided oversight to a diverse array of marketing campaigns, including 50+ webinars, 160 events, podcasts, emailings, SEO and paid advertisements, expertly aligning them with ambitious business objectives, resulting in a 7x increase in ARR within years- Cultivated relationships with more than 35 technology and business partners adeptly, fostering strategic collaborations to accelerate growth.3. Online Influence- Strategically revamped the company website, achieving a 7x increase in web traffic and significantly enhancing user engagement- Effectively expanded the LinkedIn followers from 5k to 40k positioning the company as a thought leader in the industry- Skillfully supervised and executed PR activities that elevated brand awareness and further enhanced the company\'s reputation, solidifying its standing in the market.
EDUCATION
Sciences Po Strasbourg
Master 1, Marketing
Lycée jean mermoz
Baccalauréat, Physics
Management Development Institute, Gurgaon
Master 2, International Management
ESCP Business School
MEB, Marketing
ABOUT DARIA B.
As the Head of Marketing at Shippeo, I lead a team of talented professionals who are passionate about delivering innovative solutions for the logistics industry. With over 15 years of experience in marketing, I have a proven track record of developing and executing successful growth strategies that drive customer acquisition, retention, and loyalty.My expertise lies in product launch, analytics, and campaign management, which I leverage to create engaging and impactful marketing campaigns that resonate with our target audience of supply chain leaders. My goal is to continue pushing the boundaries of what is possible in marketing and to contribute to the success of Shippeo as a leading provider of real-time transportation visibility solutions.
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