Darcy Moss
VP, Product Marketing @HG Insights
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WORK HISTORY
VP, Product Marketing @HG Insights
Santa Barbara, CA, US
Spearheaded the product marketing strategy by partnering with demand generation, marketing, sales, and customer success teams to align with market needs and drive growth. Led competitive intelligence efforts, analyzing market trends, customer requirements, usage patterns, and partner ecosystems to identify opportunities and align product offerings. Developed essential battlecards and positioning decks for field and external use. Directed analyst relations and customer review site strategies, championing G2 site adoption, which resulted in a seven-quarter promotion to the leader quadrant in Sales Intelligence and Marketing Account Intelligence categories. Secured inclusion in Forrester and Gartner reports, enhancing the company’s industry standing.Created impactful product collateral, including demos, white papers, briefs, workshops, and presentations to boost visibility. Managed ten product launches over three years, overseeing field enablement training, pricing, packaging, market positioning, and press releases. Executed customer programs, including the HG Insider LIVE webinar series and a product newsletter to drive adoption. Provided strategic input into the product roadmap, pricing, and market strategy based on research and competitive analysis. Oversaw team operations, including strategy, budgeting, hiring, and OKRs, while crafting compelling positioning, messaging, and value propositions. Led a team in producing global content such as case studies, solution briefs, and sales playbooks to enhance market presence.
EDUCATION
Linfield University
BA, Political Science, Computer Science
Cornell Johnson Graduate School of Management
Product Management Essentials
ABOUT DARCY MOSS
Results-oriented product marketing executive with more than 25 years’ experience in the technology sector. Demonstrated, hands-on experience leveraging technology to meet business demands. Proven strengths in marketing strategy, demand generation, campaign management, product and solutions positioning, competitive intelligence, messaging, analyst relations, services and industry marketing.Adept at creating strategic and tactical direction to meet business objectives for the digital enabled enterprise. Expert in product management, product marketing and sales enablement. Skilled at promoting professional development of a technology focused staff in complex, distributed organization to meet business objectives.Specialties: • Strategic Product Roadmaps • Go-To Market Campaigns• Portfolio messaging and positioning• Market & Thought Leadership• Digital Strategy• Analytics | Applications Development | Applications Management Services• Competitive Intelligence• Analyst & Media Relations• Sales Enablement• Global Event Support• Social Media channel enablement• Partner Alliance management• Services & Industry Solutions Marketing• Team Management
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