Danyal Imran

Senior Data Analyst @Zalando

Berlin, DE

Europe’s leading fashion & beauty e-commerce retailer: Part of the Markets & Sales team, driving sales growth, optimizing inventory, improving local market strategies, and reducing costs:• : Standardized KPIs across teams, built automated reports & dashboards (Google Sheets, Tableau) to drive strategic insights.• & : Applied statistics, forecasting, regression, classification, and causal inference (SQL, Python – Databricks/Jupyter) to uncover business trends and improve decision-making.• & : Designed robust data pipelines integrating diverse sources (DWH, Data Stores, Events, Google Sheets, JSON files, Streams), ensuring high-quality, timely insights.• : Built segmentations (lifecycle, last order, last online, profitability) to identify VIP customers, boosting engagement strategies.• & : Automated market research surveys using OpenAI, reducing manual effort and streamlining reporting for management.• : Provided data-driven insights for sales, country expansions, payments, inventory, marketing, campaigns, and website funnel optimization.• : Collaborated with executives, country managers, and cross-functional teams to drive data-led strategies.• & : Mentored teams, improving data literacy and tool adoption across the organization.• : Developed a Python utility package to automate workflows, streamline ETL processes, and enhance operational efficiency.