Dante Graves
Director of Subscription Growth Strategy, National Geographic @The Walt Disney Company
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WORK HISTORY
Director of Subscription Growth Strategy, National Geographic @The Walt Disney Company
Washington, DC, US
Lead end-to-end subscription revenue and commerce strategy for National Geographic’s global direct-to-consumer portfolio across digital, print, and Kids products, operating within The Walt Disney Company. Own pricing, offer design, lifecycle strategy, and platform-enabled growth across multiple subscription products and customer segments.Partner with Product, Engineering, Finance, Legal, and Marketing to evolve core subscription systems — including product catalog, pricing and promotions, checkout and onboarding flows, subscription management, and retention mechanics — ensuring scalable growth, operational rigor, and strong customer experience across web and mobile platforms.Drive measurable revenue impact through pricing architecture, lifecycle automation, and self-service optimization, balancing near-term performance with long-range platform evolution. Act as a senior leader in a highly matrixed organization, influencing outcomes across editorial, technology, and go-to-market teams while stewarding large P & Ls and long-term growth strategy.
EDUCATION
Arizona State University
Bachelor of Arts - BA
SKILLS
ABOUT DANTE GRAVES
DTC Growth & Consumer Revenue Executive | Subscription and GTM Strategy, Pricing, Product Value, Lifecycle Marketing | Building High-Performing, Audience-Led Businesses
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