Dan Williams

Director @Social Etc

Milton Keynes, GB

I work closely with our clients to shape strategy, build paid campaigns and make sure we’re delivering social that’s not just ‘on trend’ but high performing and long-term valuable. I also play a big part in new business, from identifying and converting opportunities to building relationships with brands that align with how we think and work.Behind the scenes, I lead on how we scale. I’m constantly refining and automating the way we work, building internal processes and tools that make our team faster, sharper and more consistent. I also manage our freelancer network, making sure we’ve got the right talent in place for the work we’re doing and the clients we’re growing with.What I’m responsible for: • Building and running paid social campaigns across Meta, TikTok and LinkedIn • Working with clients on strategy, creative and performance • Leading outreach and business development with food and drink brands • Designing and improving internal systems, workflows and automation • Managing our growing network of freelance creators and specialists • Keeping everything grounded in performance, not just presenceI’m commercially minded, hands-on, and genuinely passionate about building brands that show up properly on social — and get results from it.