Danny Sanchez
Vice President of Marketing @First Community Credit Union - Houston, TX
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WORK HISTORY
Vice President of Marketing @First Community Credit Union - Houston, TX
Houston, TX, US
Responsible for coordinating and directing marketing functions, and development and implementation of credit union’s strategic marketing plan to meet goals and objectives. • Develops and implements marketing plans, data metrics, strategies and programs for products, services and membership that fueled asset growth from 2.11%(2024) to 16.26%(2025), as the credit union reached $3 billion in assets. • Assists Senior Management with short and long-term strategic planning that impacted Loan Growth at.37%(2024) to 7.14%(2025), Share Growth 3.26%(2024) to 39•••25) and Member Growth 6.74%(2024) to 77•••25). • Assisted in the expansion of the Field of Membership that added 16 counties to the charter, and now includes Houston, DFW, Austin and San Antonio metro areas. • Coordinated major sponsorships and events including the Houston Livestock Show & Rodeo sponsorship, PGA TOUR golfer Stephan Jaeger, and events for First Community Cares Foundation. • Responsible for eight direct reports in the marketing department, ensuring all their projects, tasks and campaigns move forward in sequence with accuracy.
EDUCATION
The University of Texas at San Antonio
Bachelor of Arts - BA, English Language and Literature, General
The University of Texas at San Antonio
Executive MBA, Business Administration and Management, General
ABOUT DANNY SANCHEZ
Marketing leader with 20+ years of experience transforming marketing operations and delivering measurable growth across B2C and B2B brands. Expert in strategic planning, performance marketing, digital and traditional media, PR, social media, and community engagement. Adept at building talented teams, optimizing budgets, and leading omni-channel initiatives that increase brand awareness, improve customer acquisition, and drive revenue. Recognized as a change agent who brings clarity, energy, and results to every organization.
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