Danny Garcia

Growth Marketing Manager @Moda Operandi, Inc

New York, NY, US

At Moda Operandi, growth isn\'t just about scaling numbers—it’s about creating deeper connections with our customers and optimizing every touchpoint. I led a digital strategy that spanned across email, SMS, iOS app push, site, paid search, paid social, organic, and affiliate channels. My focus was on building a growth engine that consistently drove customer acquisition, retention, and reactivation, all while staying agile to the ever-evolving luxury market.Key Achievements:Reduced Cost Per Sale (CPS) by 32.26%, not by cutting corners, but by optimizing campaigns and leveraging data to deliver more efficient and impactful results.Increased traffic by 12.44%, using a data-informed strategy that turned insights into action, driving steady growth even as budgets were optimized.Decreased affiliate media spend by 80.89% while improving conversion rates by 78.57%, proving that smart partnerships and targeted investments deliver the best returns.Cut paid social CPS by 32.26%, streamlining campaigns to engage high-intent customers, ensuring maximum impact with every spend.Reduced shopping campaign costs by 23.84% while boosting traffic by 12.44%, showing that efficiency and growth can go hand in hand with the right approach to spend optimization.Delivered a 23.84% reduction in total paid media spend, focusing on smarter budgeting without compromising the customer experience or brand growth.

University of North Texas

Bachelor of Science (B.S.), Digital Retailing