Danny Aaron
Owner and CEO @Drum Cafe Canada
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WORK HISTORY
Owner and CEO @Drum Cafe Canada
Started Drum Cafe in Canada and branches in the USA. Responsible for Business Development and Strategy, Danny has a lot of experience in team building, HR motivation and corporate entertainment.Despite what the name suggests, Drum Cafe is not a physical venue. Drum Cafe is an unforgettable rhythmic event that travels to where YOU are delivering high-energy, interactive corporate team building events and corporate entertainment using drumming as the medium for groups from 5 to and beyond. Every company has a rhythmDrum Cafe’s interactive drumming is a powerful way to make any event unforgettable! Its an event where everyone gets to play a drum. It is an interactive event where each individual is not a spectator, but a performer who is involved at the same level as his/her colleague, enforcing a cooperative, non-competitive relationship amongst the group.Organizational charts are vertical or hierarchical, while drumming circles are ‘flat’. Drum Cafe is a program that is experienced and felt. Music is a universal language that is able to transcend barriers, traditional or otherwise.Like-minded individuals come together and merge their rhythmical experience into one musical expression or “group vision”. Building communities & helping employees manage stress, maintain work-life balance can increase a sense of wellbeing, feel apart of the workplace.Rhythm is within all of us as a basic universal language that everyone understands, allowing dialogue among us at the most basic creative level.The process of creating music, like business, has to be understood by everyone to succeed. Nothing brings to life the key elements of effective communication and teamwork, as does a group of people attempting to create music together.
EDUCATION
National Coaches Certification Program
Level 3, Coaching Certification
Canadian Ski Coaches Federation
Level 3, Ski Race Coaching
Canadian Ski Instructors Alliance
Level 4, Ski Instruction
SKILLS
ABOUT DANNY AARON
Having been a serial entrepreneur all his life, Danny is always involved in a multitude of startups. An avid reader/ listener and podcast junkie, Danny is always looking to learn something new every day. Spending and average of 3 hours a day either, cycling, mountain biking, trail running or exercising, Danny spends a lot of time listening to books and podcasts.Landing in Canada from South Africa on his own at age 16, Danny started his colourful career as a ski instructor. Progressed into the ski racing world and by the age of 22 had achieved a level 4 ski instructor and a level 3 ski coach in the Canadian Ski Instructors alliance and Coaches Federation. After 10 years in the ski industry, Danny returned to South Africa for 3 years where he managed one of the family businesses for 2 years manufacturing & growing a brand of fashion eyeware spectacle frames. In 1993, Danny together with his business partner, Dan Isserow, launched built the Nanado\'s brand in Canada.In 2008, after selling his stake in Nandos, Danny opened the first chain of Medical clinics specialising in Mens Health in Vancouver. Moved to Toronto to grow the Mens Health clinic business in Ontario before relocating to Australia to run the much larger operation of similar clinics across Australia.After the company got sold in 2001, Danny moved back to South Africa where he got involved in the Drum Cafe Team building & interactive corporate entertainment company. In 2003 Danny launched Drum Cafe in Vancouver and within a year had expanded the business across Canada and by 2006 had multiple locations down the west coast of the USA.In 2010, after a serious bout of illness that forced Danny to relook at what was important in life, Danny relocated his family to South Africa for a year sabbatical. 10 years later, Danny and family still reside in the small coastal town of Plettenberg Bay, on the South African South West Coast on the Garden Route, one of South Africas premier tourism destinations, from where he still heads up the Drum Cafe in Canada, consults to various business\'s including the South African Mens Health clinic operation as well as being involved in some local South African projects, like experiential tourism and various AirBnb operations. Being the serial entrepreneur, Danny is always looking for new opportunities to invest his time in.
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