Danny Lee Odriscoll
Business Development Manager @YouGov
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WORK HISTORY
Business Development Manager @YouGov
City of London, GB
YouGov is a global provider of analysis and data generated by over 17 million registered panelists in more than 59 markets. We are the market research pioneer of Multilevel Regression with Poststratification (MRP) for accurate predictions at a granular level and Pew Research found that our data consistently outperforms others- We maximise the value of all this data through the application of leading-edge analytics technology and strong research expertise in order to deliver to our clients an innovative and systematic research and marketing platform which can be used to plan, manage and refine all types of campaigns. Roles & Responsibilities- Lead for Pharmaceutical, Healthcare, Legal, Consultancy & Property verticals- Generating new business within targeted verticals- Pitching and demonstrating SaaS platforms, research solutions, data analysis and consumer insights both virtually and in person- Direct line Manager of an SDR, giving direction and working closely together on strategy to book client meetings and execute new deals- Working closely with research and insights teams to breakdown costs, feasibility and briefs- Working closely with marketing to produce the best material to optimise engagement- Consulting on the best direction to optimise client briefs.
EDUCATION
St Dominic's Sixth Form College
A-levels, Economics, English Literature & Politics
University of Essex
Bachelor of Arts - BA, Philosophy
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