Dan Nagel
Marketing Communications Manager @Swagelok Chicago Milwaukee St. Louis
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WORK HISTORY
Marketing Communications Manager @Swagelok Chicago Milwaukee St. Louis
Glendale Heights, IL, US
Marketing Strategy & Revenue: Built a high-performing marketing department from the ground up. Created a website from scratch that helps to generate 300 leads per month, nurturing them with 8.5% becoming marketing-qualified leads, resulting in a 27% increase in web revenue in 2024 and $1.5M annual web revenue. Search Engine Optimization strategy and implementation led to organic search traffic increases of 69%, 64%, and 40% the past three years. Brand Rejuvenation: Avoided commoditization in a highly competitive market by understanding target audiences, and repositioning the brand around engineering expertise, identifying system optimization opportunities, and fabricating solutions as key differentiators, leading to a revenue increase of 32%, an NPS of 68 and over a 70% retention rate. Innovation: Generated millions of dollars in revenue from a one-of-a-kind new product launch, resulting in global distributors replicating our success. Revenue Generation & Innovation: Helped drive $200M revenue growth and won an innovation award by establishing a shared digital content center of excellence for sales tools and sales enablement. Lead Two Concurrent Global Teams: Led two global teams, doubling solution sales revenue and winning the Inspire the Globe Leadership Award (piloting inbound marketing & collaboration initiatives). These pilots served as the blueprint for 20 global distributors to implement HubSpot marketing software and pioneered global collaboration on marketing initiatives. Cross-functional Impact: Drove a 10% revenue increase and converted two competitive Fortune 500 accounts by leading a strategic team to implement a sales methodology, customer lifecycle journey, and training program, transforming the organization into a customer-centric solution provider. Leadership: Mentored scores of professionals, fostering a culture of open communication, mutual respect, shared goals, and commitment to employee growth as a member of the executive team.
EDUCATION
Illinois State University
Master's
Illinois State University
Bachelor's
SKILLS
ABOUT DAN NAGEL
Most B2B companies waste thousands on marketing that doesn\'t drive revenue. I\'ve…
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