Dan Lezcano

WORK HISTORY

EDUCATION

ABOUT DAN LEZCANO

I’m a senior paid media leader with more than a decade of experience running high‑performing PPC functions, developing teams, and delivering commercially accountable growth for eCommerce and lead‑generation brands. As Head of Paid Media at a Microsoft Elite Channel Partner and Google Partner, I’ve led the operational delivery of Search, Shopping, and Paid Social across hundreds of accounts, ensuring consistent quality, strong ROAS, and clear strategic direction.My approach blends deep technical expertise with operational leadership. I build reliable tracking, clean data pipelines, and scalable processes that give teams clarity and give clients confidence. Whether I’m coaching PPC executives, refining workflows, or acting as a senior escalation point for complex accounts, I focus on creating a culture of high standards, accountability, and continuous improvement.Alongside team leadership, I stay close to delivery. I manage complex accounts directly, support sales and pitching activity, and work closely with cross‑functional teams to align paid media with broader commercial goals. I’m particularly experienced in helping businesses understand what’s driving performance, where the opportunities are, and how to scale profitably.Core Strengths:• PPC Leadership: team management, coaching, performance frameworks, QA processes• Paid Media Strategy: Google Ads, Microsoft Ads, Shopping, Paid Social• Operational Excellence: resourcing, utilisation, workflow design, delivery standards• Commercial Impact: ROAS growth, budget planning, forecasting, stakeholder alignment• Data & Tracking: GA4, GTM, Looker Studio, Power BI, conversion tracking• Cross‑Team Collaboration: sales support, pitching, multi‑channel strategy, partner management