Dan Kuzniewski
Vice President, Global Marketing @Metrasens
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WORK HISTORY
Vice President, Global Marketing @Metrasens
Top marketing executive in the organization responsible for managing the marketing strategy and downstream execution. Emphasis in this role on creating and capturing demand and building organic revenue generating opportunities. Measurement focused on performing marketing campaigns and programs having the greatest return on the invested marketing dollar. Developed go-to-market strategy enabling cross-functional and collaborative process for evaluating new product and new market opportunities. Responsible for leading the introduction of ABM into the marketing mix, jointly syndicating content and building brand engagement with hyper-focused account and ideal customer profile (ICP) targets. Executed the launch of a new technology platform, resulting in first year annual sales of 115% to plan and with average sales price improvement of 35%. Demand creation and capture efforts measured by self-reported attribution resulted in 56% conversion-to-opportunity rate and contributed to pipeline growth to 4x revenue goal. Webinar program peaked at an average registration count of 1,200 and an average attendance rate of 62% of registration.
EDUCATION
University of Illinois Chicago
B.S., Marketing
Quinlan School of Business, Loyola University Chicago
Master of Business Administration (M.B.A.), Marketing
SKILLS
ABOUT DAN KUZNIEWSKI
Revenue-focused marketing leader with a proven track record of building modern marketing…
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