Daniel Meredith
Group Marketing Director @SIS Pitches
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WORK HISTORY
Group Marketing Director @SIS Pitches
Sitting on the Board and operational leadership committee, influencing business strategy,sales direction and operational decision-making. Led a full rebrand and rearticulation of afast-growth business with a complex, international product portfolio and sales structure.Consolidated a diverse group of subsidiary businesses into a single, coherent brand,product and value hierarchy.Built and embedded a group-wide marketing function, supporting multiple MD-levelstakeholders globally. Introduced a CRM-led sales and marketing infrastructure, deployinga new system, lead management, reporting and sales processes to improve pipelinevisibility and conversion. Led development of a new sales-driving website, increasing leadsby over 80%, delivering €1.6m in confirmed sales and creating a €35m sales pipeline in itsfirst year. Established a comprehensive global sales enablement suite, includingpresentations, tenders, digital brochures, templates and infographics, translated for localmarkets. Delivered lead-generating exhibitions and events worldwide, including four USAevents to harness our involvement in the 2026 FIFA World Cup, also implementing an AI-driven,CRM-integrated lead generation strategy to win new clients globally.
EDUCATION
Alcester Grammar School
A Level, Business Studies and Economics, Psychology, Art with Art History
Henley in Arden High School
GCSE, Science, English, Maths, French, R.E, Art, Technology
Coventry University
BA Bachelor of Arts with Honours 2:1, Marketing Management
SKILLS
ABOUT DANIEL MEREDITH
I am a board-level brand and marketing leader specialising in high-growth SMEs and complex group businesses where brand, proposition and commercial structure need clarity to unlock the next stage of growth.My strength lies in building and scaling marketing capability — from scratch, from small teams, or from fragmented legacy setups — and defining what marketing must deliver to support sales performance, revenue growth and long-term business value.I am typically appointed into organisations where the brand has not kept pace with growth, where propositions have become diluted, or where multiple products, services or acquisitions require consolidation under a single, compelling market narrative. My work focuses on re-articulating purpose, positioning and value propositions, ensuring customers clearly understand why the business exists, what it stands for and why it wins.Across my last three roles, I have operated at board or executive leadership level, delivering measurable commercial impact. Most recently, working globally within a multi-business group, I led a full brand and commercial re-platforming, contributing to c.49% revenue growth and 67% operating profit growth, alongside significant pipeline creation.I bring experience across retail, sport, people services and construction, operating in both B2B and consumer-facing environments. I am comfortable in fast-paced, change-heavy settings, leading international teams remotely, partnering closely with CEOs and owners, and working beyond marketing into sales enablement, commercial strategy and organisational growth.
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