Danielle Lockemy Keen
Marketing and Community Relations Manager @NASCAR
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WORK HISTORY
Marketing and Community Relations Manager @NASCAR
Darlington, SC, US
Lead activations, increasing brand engagement by 40% across 70+ events annually-Execute multi-channel campaigns (digital, social, email, live, print), driving 15% growth in viewership of national events and 10% in attendance-Manage a $2M+ event marketing budget, optimizing resource allocation and achieving 15% cost savings-Collaborate cross-functionally with communications, event experience and partnership teams to ensure cohesive execution-Supervise and train a 7-member street team, boosting grassroots engagement and community participation by 65%-Analyze event KPIs to optimize future campaigns, improving conversion rates by 30%-Lead fundraising and outreach programs, generating $50K+ in contributions for youth and life-enriching initiatives in the local community.
EDUCATION
College of Charleston
Bachelor of Arts (BA)
ABOUT DANIELLE LOCKEMY KEEN
Strategic marketing and community engagement leader with 8+ years driving brand…
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