Gladys Cheng

Director, Entertainment Integrations & Content Development @NASCAR

Developed and pitched NASCAR-related feature films and shows with studios, networks and production companies. Successful partnerships include Steven Soderbergh “Logan Lucky,”, Netflix’s Kevin James “The Crew”, USA’s “Race to the Championship” and integrations with Disney’s “Cars 3”, “Vanderpump Rules”, “The Daily Show”-Founding member of NASCAR’s internal diversity initiatives, including the ban of the Cofederate flags at track-Pitched 80-100+ existing shows, networks, and producers to generate TV, film, and digital content integration opportunities for NASCAR storylines, drivers, tracks and industry yearly-Managed strategic partners and network/social accounts, Disney, Nickelodeon, Netflix, NBC, FOX, Viacom, Tik Tok to develop new shows and provide talents for existing shows-Oversaw 50+ integration productions yearly from the conception of an idea to the final product including coordinating all at-track productions, managing brand representation and legal agreements-Hosted numerous celebrities and athletes at track, ensuring VIP experiences-Drove revenue with third party productions purchasing ads, at-track activations, track and race car rentals-Drove business to teams for car wraps and equipment rentals-Special appearances as \"Victory Lane\"(mascot) at events.