Danielle Nicholson

Communications and Content Manager @Cintra HR & Payroll Services

Newcastle upon Tyne, GB

Owning the content strategy across the PSSG groups of brands, from creating product messaging frameworks to developing SEO content to re-writing websites for relaunch, no two days are the same. With the ultimate goal of demand generation across the group, my key areas of focus include- Owning website copy, blogs, brochures and premium content assets across multiple brands - Mapping core messaging across every brand and product - Creating, briefing and optimising content for SEO - Building a bank of premium gated content to support lead generation across multiple channels - Developing key messaging and communications for industry targeting campaigns - Owning relationships with freelancers and agencies to deliver on monthly content calendar requirements - Playing the role of editor on content produced by those helping me deliver on the group content strategy

Newcastle University

Master of Arts - MA, Cross-Cultural Communication and International Marketing, Merit

University of Sunderland

Bachelor of Arts (BA), Business and Management, 1st Class Honours