Danielle G.
Director of Marketing and Communications @University Of Baltimore Merrick School Of Business
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WORK HISTORY
Director of Marketing and Communications @University Of Baltimore Merrick School Of Business
Baltimore, MD, US
Responsible for the integrated marketing communications for an AACSB International accredited business school. Charged with developing, budgeting and implementing annual communications plan that aligns with the school’s vision, mission and strategic plan. Position HighlightsStrategist and Manager of the school’s annual marketing budget that aligns with the recruitment and enrollments plans developed by the school.Oversight of content and maintenance of the school’s website and currently overseeing approximately 1,025 webpages.Pioneer in the University’s use of social media. Currently managing the school\'s channels which includes six Facebook pages, one Instagram page, three Twitter handles, and two LinkedIn groups and a LinkedIn School page. Strategic analysis of data identifying opportunities for enrollment growth, brand awareness and fundraising. Initiated and management the school’s annual dashboard report.Founder and Editor-in-Chief of the Merrick Exchange, an e-newsletter shared with people, 2-3 times a year, and established in 2007.Responsible for the timely and accurate submissions of ranking surveys including multiple versions for U.S. News & World Report. Specifically charged with gathering data, finding statistical gaps, closing those gaps and making recommendations to leadership.Supervise graphic designer and provide guidance on university style standards and art direction.Selected to serve and an integral player on the 2018 University of Baltimore Core Team for re-branding.
EDUCATION
University of Maryland
B.A., Government and Politics
Loch Raven High School
General Studies
Community College of Baltimore County
Associate of Arts (A.A.), General Studies
University of Baltimore
Non-Degree, Graduate Business
ABOUT DANIELLE G.
From a tenacious lacrosse player to a strategic business professional, I leverage a diverse background to solve problems creatively.My college degree in government and politics may not have directly prepared me for various industries, but it honed my ability to navigate complex situations, spin narratives, and understand audiences. This translates to transferable skills in marketing, advertising, internal and external communications, strategic planning, customer service, and promotion, which can benefit any organization.I\'m an adaptable learner who thrives on challenges. When faced with unknowns, I prioritize honesty and then actively seek solutions. I\'m a resourceful self-starter who quickly acquires new skills to deliver results - just ask my colleagues!Specialties- AI Prompts- Data Analysis & Storytelling- Public Relations & Publicity- Social Media Strategy- Content Writing (web & speeches)- Sales Promotion- Event & Experience Management- Project Management- Customer Service- Executive/C-Suite Consultation
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