Danielle Guertin
Sr Brand Manager, Pharmaceuticals @Alcon
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WORK HISTORY
Sr Brand Manager, Pharmaceuticals @Alcon
Mississauga, ON, CA
EDUCATION
Schulich School of Business - York University
mMBA: Essentials of Management
The University of Queensland
Master of Science - MS
University of Toronto
Bachelor of Science - BS
ABOUT DANIELLE GUERTIN
A brand strategist and marketing professional with and extensive health sciences background spanning Sales, Sales Training, Marketing, Healthcare Professional and Associate Lecturer. An innovative and collaborative approach to business development, sales and brand growth strategies in B2B, B2C markets for specialty and biologic products; publicly and privately funded. Leads and unites sales, marketing and the cross-functional team to design and execute differentiated, comprehensive, omni-channel plans and tactics to continually exceed sales targets and market shares. Experience leveraging AI tools to enhance scientific literature review and inform business planning, elevating strategic insights. LEADERSHIP Accomplished in strategic brand plan development and implementation, data analytics, supply management, pricing policies, digital initiatives, agency selection and management Successfully leads cross-functional team on legacy and launch brands to ensure all business streams are on track and clear on objectives and strategy. CLIENT / STAKEHOLDER RELATIONSHIPS & DEVELOPMENT Builds strong, partnership relationships with key stakeholders to gain insights, identify gaps and opportunities in order to better align brand strategy, messaging and differentiation and accelerate sales Adept at client mapping to grow brand ambassadors to further increase impact and loyaltyPRODUCT LAUNCHES and MATURE PRODUCT LIFE CYCLE Leading internal cross-functional team and external agencies on product pre-launch and launch plans including positioning, messaging, sales forecasts, demand plans Leveraging sales data, market trends and competitive insights to successfully manage mature brands throughout their lifecycle to meet sales objectives and maintain market leadershipDIGITAL MARKETING Initiating an innovative digital footprint for brands to engage and build loyalty with both consumers and healthcare professionals Experience leading the development and implementation of social media brand plans, digital sales aids, brand videos, and virtual education programs AGENCY MANAGEMENT Manage and lead the relationships with creative, media, market research, promotional, loyalty, and event agencies Experience with RFP process and brief development.VALUES Collaboration Integrity Taking Meaningful Action Innovation
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