Dan Madden
Commercial Director @Carterwood
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WORK HISTORY
Commercial Director @Carterwood
Formed in 2008, Carterwood is a multi-award-winning consultancy dedicated to social care. We combine deep sector expertise with powerful data insights to support clients in maximising the trading performance of both existing and proposed developments and services. Our consultancy services span market analysis and planning needs assessments with an impressive track record in planning appeals.Alongside our advisory services, we offer Carterwood Analytics—a digital platform providing instant access to high-level market data across 1.6 million postcodes in Great Britain. This game-changing tool enables faster, data-driven decision-making, saving time and improving market assessment accuracy.Our latest innovation, Collab Benchmarks, is transforming market intelligence by collecting quarterly trading data from the UK’s leading elderly care home operators. This initiative helps providers understand their performance against competitors and set the right fee data, driving better-informed strategic decisions.Carterwood is trusted by 85% of the top 20 care home group operators and collaborates with key industry bodies, including Care England, the National Care Forum, and ARCO, to share knowledge and improve access to quality data.As a B Corp accredited company, we are committed to doing business the right way. Our values guide everything we do: Do it right – We act with integrity, delivering high-quality, accurate insights. Never stand still – We innovate and push boundaries to improve our services. Be brave – We take bold steps to solve complex challenges for our clients.We are expanding into new European markets, along with specialist care in the UK. We are proud members of the Senior Housing & Healthcare Association (SHHA), working alongside international stakeholders to shape the future of elderly care.At Carterwood, we are redefining market intelligence—helping our clients make smarter, faster, and more confident decisions.
EDUCATION
Cardiff University / Prifysgol Caerdydd
MscECON, International Relations
Cardiff University / Prifysgol Caerdydd
BAHons, Journalism, Media and Broadcasting
SKILLS
ABOUT DAN MADDEN
I\'m a B2B SaaS commercial leader with a track record of building revenue engines from the…
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