Daniele Quartana
Director, Marketing Operations (Global) @Tungsten Automation
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WORK HISTORY
Director, Marketing Operations (Global) @Tungsten Automation
Proven strategic leader overseeing the Marketing Operations team, aligning marketing and BDR processes with organizational goals to drive efficiency and impact.• Spearheading the execution of marketing operations strategies, ensuring alignment with revenue objectives and corporate milestones.• Overseeing Eloqua to identify opportunities for enhanced email automation, campaign performance, data hygiene, and integration with CRM systems, driving better lead nurturing and marketing efficiency.• Leading the deployment of Lead-to-SS3 initiatives, including designing and launching automated re-nurture programs for leads and opportunities to enhance engagement and pipeline growth.• Collaborating with cross-functional teams to align sales, marketing, and BDR efforts through training, reporting, and data visibility, improving conversion metrics.• Identifying and implementing improvements in lead flow, conversion rates, and pipeline optimization to enhance customer journey efficiency.• Championing data governance and compliance, ensuring adherence to GDPR and maintaining data accuracy and integrity.• Analyzing performance metrics to uncover growth opportunities and optimizing marketing and BDR strategies with measurable ROI.• Overseeing the Martech stack, managing budgets, renewals, and driving adoption of innovative tools to support operational excellence.• Managing external marketing operations agencies, ensuring projects are delivered on time, within budget, and aligned with goals.• Fostering a high-performing team culture, mentoring team members, and supporting professional development.• Collaborating with IT and DevOps teams on current projects, including migrating to a more complex lead routing system with Traction Complete, merging SFDC and Eloqua lead routing rules to ensure seamless alignment and improved lead assignment accuracy.• Exploring innovative technologies and strategies to drive marketing operations efficiency and effectiveness.
EDUCATION
Universidad de Granada
Spanish Language and Literature
Godalming College
A Levels
St John the Baptist School
GCSEs
Alexandria University
Modern Standard, Egyptian Colloquial & Media Arabic
University of Leeds
Bachelor's Degree, Arabic and Spanish
ABOUT DANIELE QUARTANA
Results-driven Marketing Operations leader with 19+ years of experience spanning Sales and Marketing across SMB to Enterprise segments. Specializing in the IT and Digital Transformation sectors, I leverage deep operational, technical, AI, and analytical expertise to optimize processes, enhance GTM strategies, and drive measurable results.I am passionate about bridging the gap between strategy and execution, using data-driven insights and extensive expertise with a robust tech stack (SFDC, 6sense, Eloqua, ZoomInfo, and more) to enable scalable growth and alignment across sales and marketing teams. Known for my ability to navigate complex challenges, I thrive in dynamic environments where innovation and efficiency intersect.As a multilingual professional, I bring a global perspective and cultural awareness to every interaction, fostering effective communication across diverse teams and stakeholders. Additionally, my experience as a strength coach reflects my commitment to discipline, resilience, and continuous improvement - qualities I bring to both personal and professional pursuits.Whether supporting revenue generation, managing global operations, or implementing advanced marketing technologies, I bring a relentless focus on delivering value and impact.
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