Daniel Dcosta
Growth Marketing Manager @Lone Wolf Technologies
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WORK HISTORY
Growth Marketing Manager @Lone Wolf Technologies
Toronto, ON, CA
Optimized paid acquisition strategies, increasing lead-to-MQL ratio by 650% and driving a 4x growth in attributed revenue. Managing and optimizing marketing budgets, ensuring effective channel allocation to maximize growth and ROI. Analyzing customer behavior and campaign performance through data to inform strategies, improve ROI, and drive decisions. Working cross-functionally with sales, product, content, and design teams to create integrated campaigns and assets.
EDUCATION
NIIT Institute
GNIIT, Cloud and Mobile Software Engineering Diploma
Web Marketing Academy
Online Marketing Certification Course, Digital Marketing
National Institute of Business Management (NIBM) Global
Executive MBA, Specialization in Digital Marketing & Entrepreneurship management
Sardar Patel University, Vallabh Vidyanagar
Bachelor of Applied Science - BASc, Information Sciences
SKILLS
ABOUT DANIEL DCOSTA
A customer-focused, data-driven Growth Marketer with extensive experience in strategizing & scaling high-ticket multi-touch campaigns for SaaS products. 10+ years of experience crafting, executing, and refining acquisition and engagement campaigns across Facebook, Google, and Bing. Currently managing six-figure monthly budgets. Optimized existing marketing automation and lead nurturing processes through email and content using HubSpot. Conducted A/B and multivariate (MVT) tests on ad creatives, language, and landing page experience to enhance campaign performance and user experience (CRO). Collaborated with the content team on long-term organic (SEO) strategies by analyzing the customer voice and thorough keyword research. Excellent communicator, with an aptitude for identifying critical drivers and formulating effective solutions to attract high-quality leads that drive revenue. A PMP, Scrum, Google, Facebook, SEMrush & HubSpot certified professional. My recent experience involves successfully scaling funded startups, stemming from my prior experience as a start-up founder.Areas of expertise: Performance Marketing Hubspot Automation Generative AI for Marketing Conversion Rate Optimization SEO/Content Marketing Lifecycle Marketing Data Analysis Digital Project Management Google Analytics/GTM/Clarity Demand GenerationShould you have an opportunity in mind, lets connect at d••••••••@gmail.com
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