Kathleen Branthover Boocks
Product Marketing Manager @Lone Wolf Technologies
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WORK HISTORY
Product Marketing Manager @Lone Wolf Technologies
Lead go-to-market strategy for new features and product updates across a multi-product portfolio, partnering cross-functionally to ensure strategic alignment and successful adoption.Drive product messaging and positioning for high-impact launches, including Suggested Agents (BrokerMetrics), Custom Events (Spacio), and Standalone Buyer Presentations (Cloud CMA).Play a key leadership role in company-wide brand initiatives, including new web content, swag design, and social strategy, while mentoring and empowering product marketing specialists to shine.• Guide the team through shifting priorities and bandwidth constraints, managing multiple launches while supporting hiring and onboarding of high-performing new teammates.• Develop campaign strategies and integrated messaging to support multi-product workflows.• Refine messaging frameworks to simplify complex product value into benefit-led narratives that resonate with agents, brokers, and enterprise customers.• Leverage performance metrics, customer insights, and market trends to shape strategy and identify opportunities for improvement and growth across the product portfolio.• Advocate for customer experience at every touchpoint, aligning product and marketing efforts with long-term engagement, retention, and brand consistency.
EDUCATION
University of Maryland
Associate's degree, Public Relations, Advertising, and Applied Communication
SKILLS
ABOUT KATHLEEN BRANTHOVER BOOCKS
Accomplished marketing professional with over 10 years of experience, adept at developing and executing comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth.
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