Dan Palmer

Senior Media Manager @Amazon

London, GB

I lead media strategy for XCM (Cross-Channel, Cross-Category Marketing) across Europe. XCM accounts for the majority share of Amazon\'s investment in paid media, and my remit spans 12 countries including the UK, Germany, France, Italy, Spain, and others. In addition, I ultimately own the planning and execution of all Retail campaigns within XCM\'s Portfolio, with annual budgets in the hundreds of millions. Key Achievements & Responsibilities:Cross-marketplace strategy leadership: Developed and implemented pan-European media strategies across 12 locales, optimising reach, frequency, and budget allocation to deliver double-digital ROI improvement year-on-year Multi-channel planning excellence: Own the end-to-end planning and execution of Linear TV, Online Video, Digital Display, Paid Social, Audio, OOH, Print, and Cinema - managing agency relationships and vendor partnerships to ensure best-in-class deliveryTier 1 campaign delivery: Successfully delivered XCM\'s highest priority campaigns across multiple years (e.g. Black Friday Week, Holiday Season), working with Portfolio, Insights, Creative and Production teams to translate business briefs into integrated communications plans that achieve business KPIsMeasurement & effectiveness: Partner with Insights teams to define and run country-specific and pan-EU media measurement tests, integrating learnings from incrementality testing, and attention metrics to continuously improve campaign performanceStakeholder influence: Present media strategies, evaluations, and effectiveness analyses to senior leadership, securing sign-off for significant annual investment decisions and driving alignment across internal teams (Finance, Portfolio, wider lines of business)Strategic innovation: Championed the adoption of attention-based planning and econometric modelling insights to shift investment toward higher-effectiveness channels, reducing media waste whilst demonstrably improving brand health scores

Whitgift School

A2 Levels (AAA) GCSE (3 A*s, 7 A's)

The University of Sheffield

Psychology (BSc)

MiniMBA

Marketing