Daniel A.
Regional Marketing Lead, Enterprise Integration Solutions @IBM
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WORK HISTORY
Regional Marketing Lead, Enterprise Integration Solutions @IBM
London, GB
IBM is a global technology company focused on AI, hybrid cloud, and quantum computing.Lead the marketing strategy and regional go to market for the IBM Enterprise Integration portfolio, with accountability for pipeline growth and market expansion.
EDUCATION
North East Surrey College of Technology (NESCOT)
Business Studies with Marketing BA (Hons), Marketing
SKILLS
ABOUT DANIEL A.
Senior B2B marketing leader with 20+ years of experience accelerating revenue growth for global technology organisations across telecoms, BFSI, retail, healthcare, and adjacent enterprise markets. Expert in building full funnel growth engines across demand generation, ABM, and partner marketing to drive acquisition, retention, and expansion.Recognised for developing high performing teams and creating strong alignment with sales, product, and revenue operations to deliver clear, ROI driven results.Currently leading marketing strategy for IBMs enterprise integration portfolio. Former founder of a strategic marketing consultancy supporting brands including Cisco and GSMA, with earlier leadership roles at Sky and Easynet Global Services.
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