Daniela Espitia
Experiential Marketing Manager @Philip Morris International
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WORK HISTORY
Experiential Marketing Manager @Philip Morris International
Toronto, ON, CA
EDUCATION
Escuela Bancaria y Comercial
Licentiate degree, Marketing
Schulich School of Business - York University
Master's degree, Marketing
ABOUT DANIELA ESPITIA
Passionate and results-driven marketing leader with a track record of building and scaling omnichannel experiential strategies and digital strategy in highly regulated industries such as vape and in mass consumption CPG brands. I specialize in developing campaigns that bridge awareness, education, and trial—delivering measurable ROI across retail, online, festival, and nightlife activations. I bring strong cross-functional leadership, having managed teams through high-pressure programs while ensuring compliance, creative excellence, and consumer engagement. My people-first approach has led to multiple team promotions and recognition across the organization. Key areas: Experiential Marketing | Regulated Markets | Budget Management | Cross-Functional Collaboration | Sampling Strategy | Consumer Journey Design | Legal & Compliance Alignment | Event Operations | P&L management | Digital Marketing
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