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Daniela L.
Professor of Marketing @Universidad Jannette Klein
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WORK HISTORY
Professor of Marketing @Universidad Jannette Klein
Faculty professor for the Digital Communication For Fashion program.Courses: SEM STRATEGY, STORYTELLING, COPYWRITING, CONTENT STRATEGY.
EDUCATION
Condé Nast College Spain
Vogue Digital Marketing and Communication of Fashion and Luxury, Digital Marketing
Universidad Iberoamericana, Ciudad de México
Food Engineering
ESCP Business School
Master's degree, Marketing and Communication
SKILLS
ABOUT DANIELA L.
Helping established brands thrive in digital and omnichannel environments. Brand-obsessed marketing strategist with international experience in fashion, fragrances, and luxury, leading brand growth for Retail, E-commerce, and Wholesale brands.I specialize in creating and executing brand and go-to-market strategies that connect with consumers through digital and physical touchpoints (200+ points of sale), from campaign launches and influencer amplification to in-store activations and CRM-driven retention plans.With a strong track record in Mexico, the USA, and France, I’ve driven results through cross-functional collaboration, managing teams of up to 13 people, across Commercial, Operations, Trade Marketing, Visual Merchandising, Product, Logistics, BI, PR, and Media. And by managing Marketing, Digital, and Content teams of up to 7 people. I bring a unique blend of creative storytelling and analytical mindset, using data and insights to enhance brand positioning and create customer engagement.Let’s grow brands people fall in love with, online and offline!KEY STRENGTHS- Fashion, Fragrance, and Luxury Brand Marketing (E-commerce, Retail & Wholesale)- Digital Strategy, E-commerce, CRM & Paid Media- Go-to-Market Execution, In-store Events & Marketing Plan Development and Execution- Local and International Project Management
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