Daniel Shannon

Head of Player Acquisition @Betable

Manchester, GB

As Head of Player Acquisition, I am responsible for driving and developing the acquisition strategy within the iGaming sector. I oversee the day-to-day execution of multi-channel performance campaigns across SEO, PPC, Display, and Paid Social, ensuring alignment with acquisition goals and brand objectives.A key part of my role involves analyzing player behavior, market trends, and acquisition funnels to identify opportunities for growth and campaign optimization.