Daniel Schumacher
Marketing Analyst i @Cabela\'s
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WORK HISTORY
Marketing Analyst i @Cabela\'s
Lincoln, NE, US
As a Marketing Analyst for Bass Pro Shops & Cabela\'s I am responsible for all new member acquisition for our CLUB credit card program. Through my passion for the outdoors I strive to connect to our customers through the creation and execution of multifaceted marketing campaigns within our retail and internet channels. The internal components to these campaigns include: end-to-end project planning, coordinating the development creative assets, systems set up and identifying measurable KPIs. This role provides a great opportunity to continuously challenge myself in marketing the value of the CLUB card program to fellow outdoor enthusiasts.
EDUCATION
University of Nebraska-Lincoln
Bachelor's degree, Wildlife, Fish and Wildlands Science and Management
ABOUT DANIEL SCHUMACHER
As a Marketing Analyst for Bass Pro Shops & Cabela\'s I am responsible for all new member acquisition for our CLUB credit card program. Through my passion for the outdoors I strive to connect to our customers through the creation and execution of multifaceted marketing campaigns within our retail and internet channels. The internal components to these campaigns include: end-to-end project planning, coordinating the development of omnichannel marketing campaigns, systems set up and identifying measurable KPIs. This role provides a great opportunity to continuously challenge myself in marketing the value of the CLUB card program to fellow outdoor enthusiasts. Exceptional experience with: Microsoft Excel, JDA and AS400; Corporate trainer for replenishment systems. Professionally train upland hunting dogs during summer months (seasonal/part time). As well, run a year round breeding program for German Shorthair Pointers.
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