Daniel Scherf

Senior Brand Development Manager @Tekpoint GmbH

Dusseldorf, DE

International Partner & Brand Strategy:Cultivated and managed strategic relationships with key Chinese manufacturing partners.Developed bespoke brand-building, positioning, and market-entry strategies tailored to the unique strengths of each partner brand- Internal Strategy & Communication:Functioned as the central point of contact, bridging communication and strategy between international partners and the domestic Key Account Sales department.Collected, structured, and disseminated all vital information regarding products, pricing, and marketing campaigns to ensure the sales team was fully informed and aligned- Marketing & Commercial Planning:Initiated and led discussions with partners to define and coordinate marketing activities, promotional calendars, and budgets.Negotiated pricing structures and commercial terms to maximize profitability and market competitiveness- 360° Brand Oversight:Maintained a comprehensive overview of all brand-related activities, ensuring consistency and strategic alignment from product sourcing to final sale.