Daniel Pauser
Head of Marketing CMO @Savecall Telecommunications Consulting Gmbh
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WORK HISTORY
Head of Marketing CMO @Savecall Telecommunications Consulting Gmbh
As Head of Marketing, I lead Savecall’s brand, growth, and AI-driven transformation, repositioning the company as an innovation-led telecom consultancy in the DACH region-Brand & Marketing TransformationExecutive owner of Savecall’s complete brand redesign and relaunch, including logo, visual identity, messaging, website (savecall.de), and all digital and offline touchpointsBuilt and scaled an AI-enabled, highly automated marketing stack for content generation, personalization, competitor intelligence, and campaign optimization (incl. n8n, LLM-based workflows)Designed and implemented a statistically rigorous performance and attribution framework across all channels, enabling direct linkage between marketing activity, pipeline quality, and revenue KPIsLed SEO, SEM, and Generative Engine Optimization (GEO) to future-proof demand generation in AI-mediated search environmentsEmbedded accessibility, compliance, and customer-centric UX standards into all digital experiencesClose collaboration with C-level leadership to align brand, marketing, and sales strategy around growth, lead quality, and conversion efficiencyRecruitment marketing, employer branding, agency and partner management, executive thought leadership-Hello SAVECALL – AI-Based Sales & Lifecycle AutomationOverall project lead and strategic driver of “Hello SAVECALL”, an NLP-based recommender engine with dynamic pricing algorithms for automated B2B sales processes in the telecommunications industryCore contributor to a broader initiative focused on end-to-end AI automation of the customer lifecycle, spanning pre-/post-sales, customer service, cross-/upselling, data intelligence, and self-service platformsOversaw concept development, system integration, validation, and iterative optimization with technical and business stakeholdersKey role in securing federal R&D funding (BSFZ / Forschungszulage), resulting in a mid five-figure grant and official recognition via the BSFZ Seal
EDUCATION
Renmin University of China
Non-degree: Economics
Senior Technical School
Economics
University of Tübingen
PhD, International Business
University of Tübingen
Master of Science - MS, International Business
Anglia Ruskin University
Bachelor’s Degree, International Business
Hochschule Landshut
Bachelor of Arts (B.A.), International Business
Rikkyo University
Non-degree: Econometrics, Teaching Assistant Department of Economics (Professor Miyakoshi)
SKILLS
ABOUT DANIEL PAUSER
Highly dynamic marketing professional with a strong willingness to acquire and apply newskills.
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